Critical Roles: Five People Who Can Make or Break Your Incident Response Plan
Polly L. Sullivan- President/Owner, Ready Inc. Consulting
Intentional adulteration incidents are often life-threatening, complex, and fast-moving. To respond effectively and swiftly, quality assurance and food safety teams can’t go it alone. Meet the five essential but often overlooked people you must engage and train in advance of an incident – and learn proven techniques for empowering them to fully support and effectively participate in your organization’s response to a food defense breach.
Brief Bio: Polly L. Sullivan has more than 25 years of experience in journalism, public relations and crisis planning. She launched Ready Inc. Consulting in 2012 after more than a decade with Weber Shandwick, a global public relations firm. At Weber Shandwick, she was a vice president in the agency’s Technology and Farm and Food Advocacy groups and served as the lead architect and developer of the U.S. dairy industry’s crisis response plan. Polly’s goal as an independent consultant is to deliver the insight, inspiration and structure farm and food organizations need to develop a clear vision of their future, a true and strong voice in the marketplace, and smart plans for preventing and responding to crises. She has led more than 60 crisis drills and developed crisis response strategies for companies in a variety of industries – including dairy, eggs, cosmetics, and sweepstakes management. Polly spent her teenage years working on her family’s dairy farm in Pendleton, South Carolina. She has a bachelor’s degree in agricultural communications and a master’s in agricultural economics. Polly recently earned a certificate in emergency preparedness, response and recovery from the University of Minnesota’s School of Public Health.